It goes without saying that a social media presence is vital for ANY business. A social media presence for your business:
– introduces you (your brand) to new audiences
– helps to drive traffic back to your website
– gives you a direct line of communication to new and existing clients/customers
– allows you to learn more about your audience
While you don’t need to be on every social media platform, below are those that I consider the major players to really gain visibility.
All platforms serve a different purpose and you will need to tweak your approach depending on the platform, but all are key to building your presence and maximizing your online exposure
Instagram is a visual platform – all about photos and video. The visceral reaction we have to gorgeous photo or inspirational video is of the main reasons behind the platform’s popularity. You don’t have to be in a product driven business to be able to showcase stunning images. Any brand or business can make an amazing impression in the world of Instagram . You can be a coach or provide a service just remember QUALITY is key so be sure your images are clear.
Facebook currently has over 1 billion active users – that’s one out of every seven people on the planet – the largest of any social media network. While for many of us, Facebook is part of a daily (or even hourly) online routine to catch up with friends, share photos/statuses and cyber-stalk, Facebook is a far more powerful platform to build a community. Facebook groups and pages are key to maximizing your exposure, creating an environment for engagement and building that tribe. Having a tribe or loyal following is what takes you to the next level and allows you to transform your brand into a business. In other words, $$$. On average, Facebook users are connected to dozens of pages, groups or events at once. That’s where you come in. Be part of the conversation, make your presence known, offer value and build that tribe!
Twitter is making a comeback in a major way. It’s a great source to get breaking news but more importantly, it is a great tool for brand loyalty. People will feel more connected and trust more in business if they are able to follow and connect (like, mention, retweet) with them on Twitter.
Twitter is also a great tool for connecting with like-minded individuals. TwitterChats are especially useful in growing your community quickly. I have been to increase my following by at least 6 times in less than a year through TwitterChats alone. Numbers aside, I have been able to establish meaningful relationships with some amazing individuals online. Be sure to find one in your area of interest and watch your numbers soar!
LinkedIn requires a slightly different approach because it was designed for business to business (B2B) connections as opposed to business to consumer (B2C).
As the owner of your company (brand), you are the face of your business and need to promote yourself as such. A LinkedIn profile will allow you to showcase your credentials and achievements, build authority and trust and connect with potential clients or even business partners.
Pinterest has been labelled as a social platform for women but it packs a MAJOR punch. Pinterest is a search engine. You read that correctly. Search habits are changing and many are using the site to search for content – ideas, recipes, inspiration, tips, you name it. It has become a growing platform to share visual content. Instead of being a site just for DIYers or stay at home moms, the site can be very useful in helping you really grow your business or blog. People go to the Pinterest with the intent to buy so get familiar!
What social media platforms are you on? Be sure to share you leave your details, links and handles below so we can connect!