The longer social media platforms have been around, the better we learn to use them to best leverage their capabilities – for our social lives, businesses and for general communication. Because these capabilities can have such huge consequences, particularly in the case of and business and branding, there have been many “rules” that have surfaced as a result.
While some of these rules serve as excellent guides to navigating the world of social media, many of these rules are not hard and fast, and are always changing. As they say, rules are meant to be broken 😉
All in all, social media is supposed to be fun and you should use it in a way that feels natural to your way of communicating. It should be you! If you’re still not sure how to make sense of what to do and what not to do, check out these rules you are allowed break below:
1) Having a presence on all social media platforms
Not every single platform is a fit for every person and his/her audience. If something doesn’t feel right or “you” then don’t go with it. This isn’t to say that if social media isn’t your thing, you should ignore it all together. Find one(s) that you love. Instagram may be where you shine most because you love the visual element of the platform, while Snapchat may completely confuse you. That’s okay. My advice is to pick two or three platforms to master and run with them.
2) Responding to every single message/comment you recieve
Getting comment and feedback on your posts is definitely gratifying. There was a point in time when responding to each every comment was essential to building a following, developing a good reputation and staying engaged with your audience. However, things have changed where there has been a surge internet trolls and bots – aka spam. These do not deserve your time or a response. Engaging with comments from real human connections – absolutely! If someone takes the time to engage with your content, be sure to provide sincere and thoughtful replies back. At the same time, do not be afraid to avoid the ones that seem rude, negative, strange or insincere.
3) Followers: Quality > Quantity
There was once this perception that the main goal should be to get more followers at any and all costs. Just like when we talk about trolls and bots engaging with your content, you should want a following of real, genuine people – people who are truly interested in what you have to say. Buying followers just for appearance isn’t going to get you anywhere and it shows – BIG TIME. People will notice and be turned off. Focus on building a community over time that you can have solid engagement, communication and interaction with. THAT is worth your time and effort. Focus on quality, not quantity.
4) Being perfect all the time
Look, social media should be fun and that means being yourself and sharing that with your followers. Sometimes things will not be perfect -you may miss a comma or two, something may be a little off centre in your photo – whatever! But guess what? That’s real and people connect with PEOPLE, not perfection. You are human and will make mistakes and that’s okay! This is not to say, you should not be intentional and thoughtful with your posts. Things should make sense, have a nice flow and come from the heart. But perfections isn’t essential ALL of the time.
What are some social media no-no’s or rules that you have broken that work for you?
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