There is a saying that goes
“The devil is in the details.”
When building a website, the same is true. It can takes months to build a website with alot of blood, sweat and tears going into making sure everything is perfect. Yet still on launch day, there are always little hiccups that we do not and often cannot anticipate. While you cannot control or prepare for every possible scenario that may take place, be sure to keep these tips in mind to ensure that visitors to your site have a great experience and will want to come back.
1. Bad photos can kill your website
A picture is worth a thousand words. They help attract visitors, grab their attention and keep them on your site.
Bad photos show lack of professionalism and laziness on you as a business owner and your brand. Imagine you share your link with a potential client and the first thing they are greeted by on your page are blurry, dark, or distorted photos. They will leave your site without thinking twice and it is unlikely they will return. You do not need to invest thousands of dollars in photography, especially when you are just starting out. There are plenty of sites that have great stock photography that you can use for free.
2. Do not complicate your site’s navigation
I don’t know about you but nothing drives me more insane than a website that has great content but getting around is a nightmare. I don’t know what to expect when clicking a link or how to easily find what I’m looking for.
Imagine walking into a store with a beautiful layout. You came in with the intention to buy! Once you enter, you cannot find what you’re looking for. The aisles are not clearly marked and you are constantly getting lost trying to find what you need. You will get frustrated and leave. The same goes with your site. Make it difficult and your visitors will find another experience that is easier for them to go through. In a world, where competition is at a high, you want to keep your visitors interest as long as possible, get them to come back AND tell their friends.
3. Your website lacks personal interaction
People want to be heard, seen and listened to. Creating a site that does not allow users to interact with you and even each other will limit the amount of time they spend visiting.
Instead of simply creating a portal where users can find information, create an experience where users can communicate and engage. Things like enabling (and responding to) comments and adding your social media links are great ways to start.
4. Your site is not mobile friendly
It’s great if your website looks amazing on a desktop however today people consume a majority of their information on the go. It’s all about the mobile experience. Think about yourself and your habits. Do you spend more time looking at websites and getting your information on your mobile or laptop? Because our cell phones are practically part of our hands, we use them for just about everything. If you want to set up an amazing blog, you will want people to be reading your content on their commute or on their lunch break. Be sure to invest in mobile (and tablet) friendly versions for your site and see the results!